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Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics company L’Oréal. From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.

Maybelline has released several new products, including ‘Eye Studio’ collection for eye products, ‘Fit Me’ collection for foundation/facial products, and new ‘Color Sensational’ shades for lips.

Maybe she’s born with it. Maybe it’s Maybelline.